Videos are everywhere. From YouTube to Netflix, TikTok to Instagram. But have you ever wondered how these videos stay sharp while streaming smoothly? That’s where video codecs come in. They are the secret sauce that compresses video files to make them smaller and easier to stream or store.
Let’s dive into one of the newest and most powerful video codecs: H.266, also known as VVC or Versatile Video Coding. And while we’re at it, let’s compare it with two other popular codecs: H.265 (HEVC) and AV1.
What is H.266 (VVC)?
H.266 is a video compression standard. It was released in 2020 and is the successor of H.265 (HEVC). It’s made for the future. Think 4K, 8K, VR, and beyond. It can slash file sizes by up to 50% compared to H.265, while keeping the same top-notch quality.
Imagine watching an 8K video that normally takes 10GB. With H.266, it might only need 5GB. That means faster streaming, shorter downloads, and less data use. Super cool, right?

H.266 is developed by the MPEG group and the Fraunhofer Heinrich Hertz Institute, which means it’s built by smart folks who’ve worked on most video codecs we use today.
Let’s Meet the Competitors
Before crowning H.266 the king of codecs, let’s look at the competition:
- H.265 (HEVC) – Launched in 2013. It’s good, but not great by today’s standards.
- AV1 – A newer, open-source codec developed by companies like Google, Netflix, and Amazon.
H.266 vs. H.265 vs. AV1: Key Differences
Here’s a simple breakdown:
Feature | H.265 (HEVC) | AV1 | H.266 (VVC) |
---|---|---|---|
Release Year | 2013 | 2018 | 2020 |
Compression Efficiency | Good | Better | Best (Up to 50% smaller than H.265) |
Supported Resolutions | Up to 8K | Up to 8K | Beyond 8K, VR, 360 video, etc. |
Licensing | Patented, Paid | Royalty-Free | Patented, Paid |
Hardware Support | Widespread | Growing, limited on older devices | Just beginning |
Which is Better?
That depends on what you need:
- Want royalty-free? Go with AV1.
- Need great quality and already have H.265 hardware? Stick with H.265.
- Want top compressing power for ultra HD? H.266 is your future friend.
But remember, H.266 is still new. Hardware that supports it isn’t everywhere yet. Encoding takes more processing power and more time. So, while it rocks in theory, it needs some time to shine in practice.

Common Use Cases
Here’s where each codec shines:
- H.265: Streaming services, TV broadcasts, 4K Blu-ray
- AV1: YouTube, Netflix, web streaming, where licensing costs matter
- H.266: Future-proof formats – 8K video, 360° VR, and more data-intense media
The Takeaway
In short:
- H.265 is the old reliable.
- AV1 is the open-source underdog climbing fast.
- H.266 is the future superhero with a cape made of 8K pixels.
As devices catch up and support grows, H.266 could change how we watch and share videos. So keep an eye on it. The world of video is only getting more exciting!