Colors are everywhere. They’re in our screens, posters, websites — basically everything we design. As a designer, you probably work with color tools every day. But have you ever stopped to think about how those colors are actually represented inside your computer?
Two common color models are RGB and HSV. They both describe color, but in different ways. And choosing the right one can make your life a lot easier.
What is RGB?
RGB stands for Red, Green, Blue. This model is based on how light mixes to create color. Screens use red, green, and blue light at different intensities to produce millions of colors.
Each color in RGB is made with three numbers, like this:
- R (Red) = 255
- G (Green) = 100
- B (Blue) = 50
The numbers usually go from 0 to 255. When all three are at 0, you get black. When they’re all at 255, you get white. Mix them up and you get every other color in between!
RGB is great for digital design. Why? Because digital screens use light. So RGB maps perfectly to what appears on your phone, TV, or computer monitor.
But wait — here comes the twist. RGB isn’t always easy for humans to understand.
Why RGB Can Be Confusing
Let’s say you want a lighter version of blue. In RGB, you might have to adjust the blue channel and maybe the red and green too. Sounds tricky, right? That’s because RGB is more about how machines interpret color, not how our brains see it.
Designers usually think in terms of brightness, vividness, or the actual color shade. That’s where HSV comes in!
What is HSV?
HSV stands for Hue, Saturation, Value. It’s a more human-friendly way to describe color.
Let’s break it down:
- Hue: The actual color — like red, blue, or green
- Saturation: How intense or pure the color is
- Value (sometimes called Brightness): How light or dark the color is

Want a darker red? Just lower the value. Want it to feel more gray? Lower the saturation. Want to change the shade? Tweak the hue. It’s intuitive and quick!
So while RGB speaks in code, HSV speaks your language — the language of artists and creatives.
RGB vs. HSV: Key Differences
Here’s a simple way to compare them:
Feature | RGB | HSV |
---|---|---|
Based on | How light mixes | How humans perceive color |
Used in | Digital displays, photos | Design tools, color pickers |
Easy for machines? | ✅ | ✅ |
Easy for people? | 😕 | 😀 |
In most design tools, you can switch between these models while picking colors. If you’ve seen a color wheel or sliders with hue, saturation, and brightness, then you’ve used HSV already!
When Should Designers Use RGB?
Use RGB when you’re designing for screens. It’s the native color model for anything digital.
- Web design
- App UI
- Digital illustrations
- Social media graphics
Why? Because screens emit light. And RGB is literally how light is mixed inside those glowing pixels.
Also, if you’re working with color correction, exporting images, or doing animation — RGB is usually required in technical file formats.
When Should Designers Use HSV?
Switch to HSV when you want to explore and fine-tune color relationships.
Here’s where HSV shines:
- Choosing a color palette
- Adjusting brightness or saturation easily
- Creating color gradients
- Testing how a color feels in different lighting
HSV helps you make intentional color decisions. It’s like using a color compass instead of trial and error.
HSV in Real Life
Let’s say you’re designing a button. You want it to look clickable and energetic. So, you pick a bold orange. But what about the hover state?
In HSV, you can just drop the value a bit. Boom — darker orange. Slide the saturation down for a softer look. All without touching the hue.

This level of control makes HSV awesome for branding too. Want variations of a brand color for different shades in your UI kit? HSV makes it simple.
Can You Convert Between HSV and RGB?
Yes! All modern tools do this automatically. Tools like Photoshop, Figma, and even CSS let you input colors in either model.
In fact, in CSS you can write color like this:
color: rgb(255, 100, 50);
Or like this:
color: hsl(20, 100%, 60%);
Note: HSL is similar to HSV. Slightly different math, but same idea — more intuitive than RGB.
Bonus: How to Hack Color Matching
Here’s a neat trick: want two colors that “go together”? Keep the same hue in HSV but change the value or saturation.
That’s how designers create color tints, shades, and tones that mix beautifully.
- Tints: Higher value (brighter)
- Shades: Lower value (darker)
- Tones: Lower saturation (muted)
No need to eyeball or guess anymore.
Conclusion
RGB and HSV both describe color, but in totally different ways.
- RGB is for light and machines.
- HSV is for creativity and intuition.
As a designer, don’t pick just one. Use both — like switching between a wrench and a paintbrush, depending on the job.
Next time you open a color picker, pay attention to how the color is being displayed. If you’re tweaking values just to guess the right tone, try switching to HSV and let your creative brain take over.
Your colors — and your sanity — will thank you!