In today’s digital-first world, a professional-looking logo is no longer optional—it’s essential. Whether you’re launching a new business or rebranding an existing one, your logo communicates your identity and values at a glance. But hiring a graphic designer can be expensive and time-consuming. That’s where online logo makers come in, offering fast, budget-friendly alternatives. With so many options available, it can be difficult to choose the right one.
TLDR:
Online logo makers offer an affordable and easy way to create a logo without professional help. This article compares four popular platforms—Canva, Looka, Tailor Brands, and Hatchful by Shopify—based on pricing, customization features, and export options. Canva stands out for design flexibility, Looka for brand kits, Tailor Brands for automated branding tools, and Hatchful for simplicity and beginners. Choose the tool that aligns best with your business goals and budget.
1. Canva
Overview: Canva has earned a reputation for being a versatile design platform, and its logo-making features are just as powerful. With a highly intuitive drag-and-drop interface and access to thousands of templates, it’s suitable for both beginners and pros.
Pricing:
- Free Plan: Offers many basic features and templates.
- Pro Plan: $12.99/month or $119.99/year, includes premium templates, export options, and branding tools.
Customization: Canva provides:
- Access to over 1000 logo templates
- Advanced color, font, and element editing
- Ability to upload and use custom graphics
Export Options:
- Download in PNG, JPG, PDF, and SVG (Pro only)
- Resizable vector exports available with Pro
Best For: Users who want full creative control and a variety of design assets.
2. Looka
Overview: Looka uses artificial intelligence to generate logo concepts based on your preferences. It is especially useful for users who want fast results without extensive editing.
Pricing:
- Basic Logo Package: $20 one-time download of a PNG file
- Premium Logo Package: $65 includes vector files, color variations, and font info
- Brand Kit Subscription: $96/year for full branding assets like business cards and social media kits
Customization:
- Limited customization after logo generation
- Font, color, and layout editing; no freeform design tools
Export Options:
- High-resolution PNG, SVG, EPS, and PDF files
- Includes brand guidelines in Premium and up
Best For: Small businesses needing a complete branding solution with minimal effort.
3. Tailor Brands
Overview: Tailor Brands focuses on automation and branding. It’s more than a logo maker—it’s an engine for full brand identities, generating business cards, social media posts, and websites alongside logos.
Pricing:
- Basic Plan: $9.99/month for logo files and access to the logo editor
- Standard Plan: $19.99/month includes vector files and branding tools
- Premium Plan: $49.99/month with full website builder and integration tools
Customization:
- AI-powered suggestions based on style & industry
- Can edit brand colors, icons, layouts
- Less freedom compared to Canva but more guided experience
Export Options:
- PNG, SVG, EPS formats depending on plan
- Brand kits with social media sizing, fonts, and color palettes
Best For: Users looking for automated branding solutions in addition to a logo.
4. Hatchful by Shopify
Overview: Also powered by AI, Hatchful is designed with small-scale entrepreneurs and Shopify users in mind. Simple, quick, and free, it walks you through selecting your industry, style, and preferences to generate suitable logos.
Pricing:
- Completely Free: No premium tiers. All logos come at no cost.
Customization:
- Basic customization of font, icon, layout
- Selection of style themes based on industries
- Not ideal for users seeking advanced editing features
Export Options:
- Downloadable PNG files in multiple dimensions
- Social media assets included
Best For: New entrepreneurs, small budgets, and quick turnaround.
Comparison Table
| Platform | Free Plan | Customizability | Export Formats | Best For |
|---|---|---|---|---|
| Canva | Yes | High | PNG, JPG, PDF, SVG (Pro) | Designers & Small Businesses |
| Looka | No | Medium | PNG, SVG, EPS, PDF | Quick Brand Deployment |
| Tailor Brands | Trial Only | Medium | PNG, SVG, EPS | Full Brand Solution |
| Hatchful | Yes | Low | PNG only | Startups & Solopreneurs |
Final Thoughts
Each platform has its own strengths depending on user goals. If you’re after complete design flexibility, Canva is incredibly powerful. Looka excels with quick branding kits, while Tailor Brands offers a comprehensive approach to building your entire brand. For budget-conscious users, Hatchful provides surprisingly effective tools at no cost. The best logo maker depends on how much creative control, brand materials, and value you want from the experience.
FAQ
- Q: Are online logo makers suitable for professional use?
A: Yes, many platforms like Canva and Looka offer high-resolution exports and branding toolkits suitable for professional use. - Q: Can I trademark a logo made using these tools?
A: Yes, as long as the design is unique and not using generic stock icons or elements. Always consult a legal advisor before trademark filing. - Q: Do I retain full rights to the logo I create?
A: Most platforms grant you full commercial rights upon purchase, but always read the licensing agreement carefully. - Q: What formats should I get my logo in?
A: Ideally, you should download your logo in both raster (PNG, JPG) and vector (SVG, EPS or PDF) formats for versatility. - Q: Is it better to use a free logo maker or pay for one?
A: Free makers like Hatchful work for basic needs, but paid options give better quality, customization, and file types suitable for business growth.