If you’re an indie marketer, you know the struggle: you need amazing landing page copy, but hiring a pro writer costs a bomb. And writing it yourself? Oof. That can take hours (or days!)—time you just don’t have. Luckily, we’ve got AI in our corner now.
TLDR (Too long, didn’t read):
AI-powered content tools are saving solo marketers and small teams a ton of time and money. You don’t need a writer to create conversion-friendly landing pages anymore. These tools help you generate headlines, CTAs, body copy, and even full layouts—all in minutes. Below are 8 fan-favourite lightweight AI tools perfect for the job.
1. Copy.ai – The Original Crowd-Pleaser
If you’re just dipping your toes into AI writing, Copy.ai is a fantastic place to start. It’s got that mix of simplicity and sass that indie marketers love.
- Create landing pages, ad copy, and blog posts in seconds
- No fancy jargon — just a clear input > output system
- The free version is surprisingly generous
Perfect for: Early-stage startups and solo entrepreneurs who need quick, quality copy without brain strain.
2. Jasper – AI with a Personality
Jasper (formerly Jarvis) is like your clever, overly-caffeinated assistant who’s great with words. You can tell it exactly what kind of tone or style you’re after.
- Choose from over 50 templates (hello, landing pages!)
- Custom tone control — from sexy to serious
- Great for long-form too, if you ever need to upscale
One cool trick: Tell Jasper your product name and your target audience—and boom! A whole page of targeted copy.
3. WriterZen – SEO-Focused, But Not Overwhelming
If you’re writing landing pages with Google rankings in mind, WriterZen is a must-have. It mixes AI-assisted writing with keyword tools, but without the complexity of big SEO suites.
- Discover keywords + generate content in one place
- Ideal for content-focused landing pages (e.g. product explainers)
- Supports structured outlines and plagiarism checks
Perfect for indie devs who also kinda care about SEO but don’t want to get lost in the weeds.
4. Anyword – For Copy That Converts
Got performance anxiety? Anyword is here to help. It doesn’t just write your content—it also scores it based on how likely it is to convert. Talk about helpful.
- Amazing for performance marketers
- Copy scoring for different audiences
- Great integration with ad platforms too
The genius? It offers variations with performance scores so you can pick the strongest performer (not just the prettiest sentence).
5. Frase.io – Research + Copy in One Go
This one is a bit of a secret weapon. Frase.io is part research tool, part copywriter. It’s ideal for building out data-backed, persuasive landing pages fast.
- Pulls competitive research and SERP data into your doc
- Helps structure your content from subheadings to CTA
- SEO-driven, but not overwhelming for newbies
It’s a top pick for marketers who like to use facts and context to persuade.
6. Hypotenuse – The Luxe Experience
Hypotenuse is clean, sleek, and focused. It’s made for ecommerce, product descriptions, and yes—gorgeous landing pages that sell hard.
- User-friendly AI structured for ecommerce workflows
- Quickly adapts to your brand voice
- Converts product details into real sales copy
If you sell physical or digital products, this tool will be your new BFF.
7. Snazzy AI – The Fastest Gun in the West
No one wants to spend hours fiddling with copy generators. Snazzy AI (now by Unbounce) understands that. It’s all about speed and simplicity.
- Rapid creation of landing page blocks (headlines, CTAs, blurbs)
- Plug-and-play interface with Unbounce landing pages
- Templates galore
Perfect if you’re working with pre-designed pages and just need killer text to fill them up.
8. Writesonic – Budget Friendly and Full-Feature
Writesonic gives you serious firepower even at the free tier. You can create full landing page flow—from headline to features—just by entering a short description.
- Lots of styles and languages supported
- Useful for global marketing and multi-language sites
- You get both quantity and quality
Great for indie brands with different audiences or who are starting to scale up fast.
How to Choose the Right AI Tool (Without Getting Overwhelmed)
It’s easy to get stuck trying to pick “the perfect one.” Here’s a fun, simple way to decide:
- Need instant results? Start with Copy.ai or Snazzy AI.
- Obsessed with conversions? Anyword and Jasper are your pals.
- Doing SEO? Stick with Frase.io or WriterZen.
- Product-heavy brand? Hypotenuse is golden.
Test two or three. Most offer free trials or freemium plans. You’ll know which one “clicks” with your style fast.
Final Thoughts: AI is Your Creative Wingman
Landing pages make or break your conversions. But writing them doesn’t have to drain your mojo or savings. These tools are here to help you build smarter, faster, and cheaper.
Remember: You’re not replacing creativity—you’re leveling it up with a secret AI assistant who never sleeps and types lightning-fast.
So go test a couple of these beauties out. Whip up some fun landing pages. And sell your thing with style, baby.