Creating high-converting landing pages is essential for any business or individual looking to generate leads, drive sales, or grow an email list online. With consumers becoming more selective and advertising costs rising, the landing page has never played a more pivotal role in an online marketing strategy. To succeed, choosing the right website builder platform is key.
TL;DR
There are numerous website builders designed specifically for building landing pages that convert. Leading platforms such as Unbounce, Leadpages, ClickFunnels, and Instapage stand out for their high-conversion features, ease of use, and integrations. Some are geared more toward marketers, while others provide powerful tools for developers and agencies. The best choice depends on your goals, experience level, and budget.
What Makes a Great Landing Page Builder?
Not all website builders are created equal. For crafting landing pages that convert, certain features are non-negotiable. Here are several traits that top landing page platforms tend to share:
- Drag-and-drop builder – No coding skills required, often with intuitive editor features.
- Conversion-focused templates – Pre-designed layouts based on proven marketing principles.
- Split testing (A/B testing) – The ability to test multiple versions of your page to optimize for conversions.
- Integrations – Works seamlessly with your CRM, email marketing tools, and ad platforms.
- Mobile responsiveness – Ensures pages look great and function well on all devices.
Below are some of the most trusted and feature-rich landing page builders favored by marketers and entrepreneurs alike.
1. Unbounce
Best for advanced A/B testing and lead generation.
Unbounce has built its reputation on one thing: high-converting landing pages. It offers a powerful drag-and-drop editor, dynamic text replacement for PPC campaigns, and loads of customizable templates tailored for conversions. What sets Unbounce apart is its robust A/B testing tools and AI-powered Smart Traffic feature, which dynamically redirects visitors to the version of the page most likely to convert.
Unbounce supports real-time analytics, Zapier integrations, and lets advanced users add custom JavaScript or CSS. It’s a favorite among data-driven marketers who want more than just pretty pages—they want performance.
Image not found in postmeta2. Leadpages
Best value for solo entrepreneurs and small businesses.
Leadpages shines when ease-of-use meets affordability. It offers a variety of professionally designed landing page templates optimized for lead capture. With its user-friendly drag-and-drop editor and built-in lead-generation tools such as pop-ups and alert bars, Leadpages is ideal for users without web development experience.
This platform integrates with email marketing software like Mailchimp, ConvertKit, and ActiveCampaign. It also features A/B testing, even on its lower-tier plans, which isn’t common among affordable landing page tools.
3. ClickFunnels
Best for full-funnel marketing and sales.
If you’re looking not just to build landing pages but entire sales funnels, ClickFunnels is a top choice. It allows users to create multi-step funnels including opt-in pages, sales pages, upsell pages, webinars, and even membership sites. Everything is designed with conversions in mind.
ClickFunnels offers hundreds of pre-built funnels based on proven marketing strategies. It also has extensive support for automation, payment gateways, and affiliate management, making it favored by online marketers, course creators, and eCommerce brands alike.
Image not found in postmeta4. Instapage
Best for agencies and data-focused teams.
Instapage is synonymous with high-end, professional landing page creation. It offers some of the most sophisticated analytics, heatmaps, and A/B testing tools on the market. The editor is sleek and flexible, offering pixel-perfect design capabilities that creative teams and agencies love.
The platform’s collaboration tools enable teams to work together on page design and feedback, streamlining the entire process. Instapage also enables dynamic content personalization and robust ad campaign mapping, making it especially valuable for paid media teams focused on ROI.
5. Webflow
Best for custom design control.
For those who love creative freedom without jumping into raw code, Webflow is a game-changer. It combines a visual editor with more advanced capabilities usually reserved for seasoned developers. Webflow is not strictly a landing page builder—it’s a complete website builder—but it excels at one-page site design when configured as a landing page creator.
Its CMS functionality allows for dynamic content, and developers can especially appreciate being able to export clean HTML and CSS. Webflow integrates with tools like Zapier, Google Analytics, and more.
6. Carrd
Best for ultra-simple one-page websites.
If you’re on a tight budget or just starting out, Carrd is surprisingly versatile. It allows users to build beautiful, minimalist landing pages with ease. The platform is ideal for lead magnets, resume-style portfolios, and promo pages. Best of all, many of its features are free or included in its low-cost Pro plans.
Image not found in postmetaWhile Carrd doesn’t offer sophisticated analytics or testing tools, it shines in its simplicity. It’s often used for quick projects, minimal product launches, or capturing early email opt-ins.
How to Choose the Right Builder for You
Your choice will depend on several factors. Ask yourself:
- What is your budget? Tools range from free (Carrd) to premium ($199+ monthly for Unbounce or Instapage enterprise plans).
- Do you need full sales funnel capability? Tools like ClickFunnels are better suited to multi-step conversion flows.
- Are collaboration features important? Instapage is excellent for teams, while LeadPages might be better for solopreneurs.
- What integrations do you rely on? Check that your CRM, payment gateway, and email tools are supported.
- Do you plan to do A/B testing? Go for tools like Unbounce or Instapage with robust testing capabilities.
Final Thoughts
A landing page can make or break a marketing campaign. Each builder platform has its strengths, whether it’s ClickFunnels with comprehensive funnel solutions or Webflow with unmatched creative control. The best tool is the one that fits seamlessly with both your budget and your business goals.
FAQs
- Which landing page builder is best for beginners?
- Leadpages and Carrd offer intuitive interfaces and affordable pricing, making them ideal for beginners with no design or coding experience.
- Can I use these platforms for free?
- Carrd offers a free tier with basic features. Other platforms like Unbounce and Instapage have free trials but require paid subscriptions.
- Do landing page builders support SEO?
- Most platforms offer basic SEO features such as meta tags, mobile responsiveness, and image optimization. However, their primary focus is on conversions rather than organic search rankings.
- Can I integrate email marketing tools?
- Yes, platforms like Leadpages, Unbounce, and ClickFunnels integrate easily with major email marketing services like Mailchimp, ConvertKit, and ActiveCampaign.
- What if I already have a website?
- You can still use a landing page builder to create standalone pages with custom domains or embed them into your existing site via subdomains or links.