The Role of YouTube and Facebook in Influencing the Gambling Industry
The gambling industry is in the midst of a transformative change. No, we are not talking about Artificial Intelligence, which is changing life as we know it. We are talking about the role that social media is playing in this shift – in particular, platforms like YouTube and Facebook.
This is not just about the variety of strategies you can use when playing online roulette, nor about the choice of a casino or preferred game. In this article, we explore how social media is influencing the gambling industry.
Genuine Experiences Are the Only Way to Success
For the longest time, social media has been a primary source of information. Yet, there is growing skepticism about whether it remains the best place for news updates or even entertainment content. Social media has, however, played a significant role in the gambling industry as well.
Gone are the old attempts to present a glamorized view of gambling. Instead, companies are realizing that genuine experiences are the most effective way to make an impact in the industry, attract more players, and engage them in a sustainable way that delivers real business benefits.
Why Authenticity Matters in Today’s Industry Landscape
The gambling industry today has realized several things:
- Social media is not just a “good” asset to have in your portfolio – it’s a must
- Old models do not work – nobody cares about your page, so make it fun, engaging, and draw people in
- Influencers such as Brian Christopher on YouTube are examples of what genuine experiences look like
The main lessons that the gambling industry has taken away from social media are that it’s not about spouting corporate cliches but rather putting a face that players can relate to. This is why Brian Christopher has been such a success. People regard him as an authority on slot gaming, but a genuine one!
As Roulette77 likes to say, having authorities on which you can depend is always a plus. You should absolutely question whether a Facebook page or a YouTuber is really winning the money they are, but if you know them to be truthful, you get access to a remarkable resource that can help you guide your own gameplay for the better.
Can Gambling Companies Expect Better Results with Facebook and YouTube
The honest answer? It honestly depends on what the companies are doing with their social media accounts. Publishing one run-of-the-mill update after another is not really going to cut it with most modern users.
Want to make it as much fun as gambling? Offer people incentives, and make sure that you are engaging with them. A Facebook page should be about raffles, about new promotions, and meaningful experiences – jackpot wins and something that really helps your gambling brand stand apart and demonstrate its unique value.
Want to excel on YouTube? Then you need to create the type of content that does not simply feature the floor manager parroting corporate talk, but also experiences from the horse’s mouth – winners who have enjoyed a spot of good luck visiting the property or playing your company’s games.
The Genuine Streamers Who Convince Players
This is why streamers such as Trainwrekcstv and xQc have had such success – other than being controversial figures in the gambling industry, they are also fantastic entertainers who have drawn people to themselves. This brings us to an important intersection – how to make your games succeed?
| Formula for social media success | |
| 1. Be genuine | The first and simplest rule? Be genuine – like Brian Christopher. He has spent his own money to gamble, and he acknowledges his losses. |
| 2. Make the experience matter | Next, you do not want to offer boring content to your customers as a gambling company. Make sure that your social media product is not just relevant, but also fun! |
| 3. Create relevant, engaging experiences | Not least, you want your social media channels to bring people to you – this means creating experiences that matter and that will stick with your intended targets |
It’s not easy to capitalize on your gambling brand, and social media does not necessarily make it very easy, but there are many ways to come up with fun ways to succeed!
- Create lists of the highest monthly wins
- Interview real players and ask them why they play
- Showcase excerpts of what you are currently developing or working on
Your company has a lot to offer, but in order for any gambling entity to truly harness the power of social media certain sort of give and take is necessary.
The world of social media is not one that gambling companies should ignore. It’s not immediately clear what you could do to succeed, either, but the important thing remains – you can come up with clever strategies to advocate for your brand! Even if consumers snub you, the important thing is to keep trying to connect. This is what social media is all about after all!