Blog posts can be incredibly versatile in the digital world. You might need some tips on how to nurture a plant, discover the top fast withdrawal casinos, or read a few first-hand travel guides before your trip to the Scandinavian trio—a quick Google search will bring up a whole treasure trove of relevant results that are bound to help.
Yet blogs go beyond being informative or interesting, and they’re not always there to simply spread the word. They can also generate income, help you develop new technological skills, and do wonders for your business’s visibility. That means they can serve a purpose for you, the wider population of internet users, and a potential business.
If you’ve already thought about becoming a blogger or including a blog on your website, here are some reasons why you should go ahead and make the jump.
Reason #1: It can be used as a creative outlet
Blog posts are one of the best ways to convey your thoughts and express yourself. Writers can share stories, photographers can showcase their work, and opinionated folks can funnel their thoughts into meaningful conversations. That’s right—blogs aren’t only word-oriented—they can be visual, center around typography alone, or be a combination of multiple media. They’re essentially a space you create that can become entirely your own.
Maybe you want to start a food blog to share family recipes, keep a daily diary, or share parenting tips you’ve learned on your own journey. The best part is that blogs can change and evolve with you and become a constant no matter what you want to express. And they don’t have to be perfect either—they can be a true representation of your messy and authentic mind. While some blogs are a little more refined because they serve other purposes (which we’ll touch on later), others are entirely for personal expression.
Reason #2: It can build your personal brand
If you’re a small business owner, influencer, or service provider, a blog can act as another channel to develop your personal brand. With so much of your business and brand hinging on your presence online, a blog site could be your main hub that tells people what you do, outlines your story, and establishes you as a thought leader through regular posts. The second someone searches for your name, they’ll be able to learn about you and read the first-hand posts written or created by you too.
It’s a fantastic complement to your other social media accounts, like Instagram and TikTok, because you can develop your brand beyond those five-second videos and reels. You can also continue using your colour palettes, logos, and other design elements on your blog to stay consistent across all platforms, making yourself instantly recognizable.
Reason #3: It could turn into a source of income
Ever wanted to find a solid side gig to generate passive income? A blog can not only be a great place to get creative and share your passions, but it can eventually become monetized. While it isn’t an easy process, as it requires tons of effort and time to get there, the prospect of consistent passive income doing something you love is truly persuasive.
There isn’t just one way to monetize a blog, either, as it can depend on your niche. You might choose to use it as a foundation to sell products or services, like e-books, printables, handmade products, or coaching services. Or maybe you document your travels and choose to go the affiliate marketing route. This means collaborating with hotels or travel gear companies to promote them and earn a commission on sales through your blog. You might even earn money through ads or opt to do sponsored posts for companies. With such a wide variety of ways to earn, a blog can be a lucrative project.
Reason #4: It can help you develop new skills
Blogging can help you develop new skills and grow. When you decide to start a blog, there’s a lot to learn at the outset. Especially if you aren’t particularly tech-savvy or have no idea where to start, you’ll have to figure out how to purchase a domain, which platform to host your site on, and how to market your blog if that’s part of your goal. Later on, you’ll also master a few more digital tools, refine your style and writing, and expand your knowledge to improve your blog further. These skills can not only fortify your blog but also give you new capabilities that could help you in other aspects of your personal and professional life.
Reason #5: It can improve your business’s SEO
If you’re using your blog primarily for business purposes, its most important function is boosting your site’s search engine optimization (SEO). The better your SEO is, the more likely you’ll be seen, attract the right people to your site, and convert potential customers to loyal ones. Since you’ll appear higher up in search engines, you’ll be easier to find. Once you set up your blog, you can either learn the ropes of SEO yourself or hire a professional if you have the funds. The SEO process usually involves optimizing your site for keywords, dealing with on-page SEO, improving speed and mobile functionality, building backlinks, and much more. When you implement these strategies well, you could see a healthier cash flow and a larger customer base. And who wouldn’t want that?