The Best Social Media Marketing Tools


4.2 billion people around the world use social media, which makes it over half of the planet’s population, including about 400 million new users within the last year. The question is, how do you or your business convert those users into customers? How to choose the right content to publish, and when is the optimal time to publish it on various social media platforms?

With the boom of social media and quick content, getting people’s attention online has become harder than ever. Moreover, you are expected to compete with millions of businesses that advertise their products on the same platforms daily. Keep reading because we have compiled a list of the best, hand-picked social media marketing tools that will help you boost your online presence.

1. Postly
Postly homepage

Postly is a social media manager and content scheduler that offers an abundance of features that will help you reach your customers on numerous social media. Let’s begin with its Content Planner scheduler, which is a place where you can visually plan the content as far into the future as you wish.

Including a preloaded calendar with holidays and special events to guide your content planning, it also allows you access to quality digital and content marketing tips, as well as free content templates to get you started.

Moreover, Content Publisher makes it possible for you to publish the same content on various social media, auto-managing Twitter threads and content formats for different platforms.

Postly also includes a Team Collaboration option for all those working in teams, securing a private workspace for each of your brands and clients. It also identifies and displays popular posts and comes with a convenient Inbox where you can manage all the incoming messages and comments.

2. Hootsuite

Hootsuite homepage

Managing several different social media accounts has never been easier with Hootsuite, which brings them all under one single login and one dashboard, making sure you have everything under control on all fronts.

This transparent and user-friendly tool keeps all your activity, comments, and mentions in one place, allowing collaboration between teams as well as scheduling your content at the most optimal time for each platform.

It can be integrated with all major social media and community-based platforms, providing useful analytics and information that will help you engage with visitors and turn them into customers.

3. AdEspresso

AdEspresso homepage

Social media marketing does not come without advertising, which can sometimes seem complicated. That is why AdEspresso is a great choice for both beginners and professionals, providing excellent support when it comes to marketing your products or services.

AdEspresso provides a real-time analysis of your social media activity and manages all your accounts in one place. It is quick and easy to set up and use, automatically monitoring your ads and making sure they are visible and always reach the exact audience you are looking for.

4. Sprout Social

Sprout Social homepage

Managing social media is not about just posting pictures, which is why it is important to invest in a social media analytics tool that will help you keep track of your progress. Built-in analytics features on various social media are often limited and do not offer enough data to keep track of marketing strategies, but Sprout Social has your back.

With this tool, you can quickly organize and share your data with presentation-ready reports, meaning it offers multiple ways to not only gather the data but to share it with your team.

Its Advanced Listening tool arms you with data related to audience demographics, industry influence, campaign performance, and consumer sentiment. No matter what social media platform you use, Sprout Social is a reliable tool to discover and display all the social insights related to your business.

5. Ubersuggest

Ubersuggest homepage

When it comes to finding content ideas, the tool that will provide you with everything you need is called Ubersuggest. All you need to do in order to search for the right marketing strategy is to type in the keywords and click the keyword idea option.

Not only will you get a list of potential content ideas related to your search, but it also comes with useful information such as pay difficulty, SEO difficulty, cost per click, and more. If you work in marketing, then you know these are valuable data you can use to assess whether these ideas you are looking at are worth using.

6. Wordtune

Wordtune homepage

The last tool we are going to introduce is going to help you write amazing captions to go with your social media visuals. Wordtune uses AI technology to help you edit, rephrase and ultimately make your sentences sound and look so much better with just a click. It is ridiculously simple to use since all you need to do is highlight a sentence and select ‘rewrite’.

A drop-down menu appears where you can choose among 10 new versions of your text. Wordtune is an assistant that will help you write concise, clear, and authentic sentences in order to bring your social media presence to the highest level. It is available as an extension compatible with different browsers and can be up and running within minutes.


Creating and managing social media takes time and effort. But with the right set of tools, you can save valuable time and create authentic content within minutes. A scheduling tool is the secret weapon every social media manager should be using, and the one we definitely recommend is Postly.

Offering the very best features made for both beginners and marketing professionals, it is one of the best solutions on the market, providing excellent value for money and gathering all the features you need within one single tool.

Apart from scheduling, it provides analytics that will help you engage with your audience as well as content ideas to enrich your online presence. It is a lifetime deal which means you will never have to pay for any additional features in the future. Postly comes with a 60-day money-back guarantee, so you can try it out and make sure it is the right choice.

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