Since YouTube is obviously one of the most popular platforms out there, it also became one of the most common advertising platforms. Its advertising platform is extremely powerful and allows you to reach billions of its users. Advertising on YouTube is actually quite simple, so this short guide will give you all the needed information and tips for creating your campaigns. So, let’s get started.
How to Start with YouTube Advertising?
YouTube has an amazing advertising platform that lets you target the wanted audience and users on the bases of their demographics, interests, and other filters. To be able to start with YouTube advertising, make sure you have a YouTube channel, your Google Ads account, and at least one video ad and video campaign. Your YouTube channel will represent the dashboard from which you will run your business. This is a starting point that will host all your ads and from which you will move on to creating video campaigns. These campaigns will be run through Google Ads, so make sure to create a free Google Ads account, which will also allow you to track the effectiveness of your campaigns.
What Are the Types of YouTube Ads?
As a YouTube Advertiser, you need to distinguish several different types of YouTube Ads.
- Skippable in-stream videos
Firstly, there are skippable in-stream ads that appear before, during, and after the videos. After five seconds, users can choose to skip the ad and continue watching the video. The tricky part is that you get paid only if the user watches your ad for at least 30 seconds or interacts with it.
- Bumper ad
Bumper ads can also appear before, during, or after YouTube videos, but they are only six seconds long. Users, however, do not have the option to skip this kind of video ad.
- Non-skippable in-stream ads
Non-skippable in-stream ads can be shown before, during, or after the video, as well. But, in this case, users do not have the option to skip the video, but they have to fully watch it. This type of video ad can be long up to 15 seconds.
- In-feed video ads
In-feed video ads are a type of ads that usually appear on the homepage, YouTube search results, recommended videos, or related videos. Such an ad is actually shown as a thumbnail image with a chosen text. If users click on the image and open the ad, you will get paid.
How to Create Great Campaigns?
There are two ways to go if you are posting videos on YouTube. You can either play with the SEO and wait for good rankings or simply use paid advertising and get the audience immediately. If you opt for paid advertising, you will need a certain budget to run your campaigns, but you will get more subscribers and views in a shorter amount of time.
YouTube advertising is one of the most efficient ways to promote brands or products. You don’t need a lot of investment, only a YouTube channel, a Google Ads account, and some creativity with the content. Just follow our guides and start your campaigns.