The Best Survey Software and Questionnaire Tools To Collect Data and Please Your Target Audience


Survey and questionnaire tools and software can help your business test new products and obtain an accurate opinion about a brand or a product. Sometimes, collecting data can be time-consuming and tricky. However, companies and businesses using survey tools are six times more likely to be profitable year-over-year.

There are lots of ways you can design and send your surveys to target customers, but you should pay attention that your tool offers some crucial characteristics (such as gathering data, archiving response data, having an option to share, allows you to create and customize your questions, etc.).

For example, you can use a WordPress survey plugin to create and customize your preferred surveys.

But before we get into the list itself, it is vital to mention that if you plan on adding a survey to your site, it has to be optimized and fast. The first step to a fast website is great hosting. WPMU DEV hosting ticks all the boxes. It’s affordable, fast, secure, fully dedicated, and the #1 rated WordPress host on TrustPilot. Get 20% off any of their plans here.


Customer Feedback HubSpot website

HubSpot is one of the most popular tools when it comes to collecting data. It has included its own online survey tool in the platform. With this tool, you get to choose what type of feedback you want to collect from your customers.

Such as:

  • Net Promoter Scores (NPS)
  • Customer Effort Score (CES)
  • Customer Satisfaction Surveys (CSAT)

Besides these, there are also lots of additional options for the customization of questions and choosing the best typography and colors for your survey. Plus, there are analytics and reporting tools that can be used to share all important insights with the rest of your team.

And that’s not all, HubSpot starts completely free, but if you want all features included, there’s a Professional Plan which is priced at $400/month.

Survey Anyplace

Survey Anyplace homepage

This is another tool that will make the creation of questions and gathering data so much easier. Most mid-size companies and agencies use this software because it offers a wide range of features and options. For example, there’s a feature called Formulas which allows you to do almost all types of calculations within the survey and deliver respondents even more detailed feedback.

You can also deliver a fully personalized PDF report. This software also offers a full white label option in case you want branded surveys. In addition, there’s a wide range of integrations to connect with your existing online tool stack.

Besides this, Survey Anyplace gives you an option to easily transport respondents throughout your CRM or some other email marketing tool which is a great start if you’re planning on building a campaign. Survey Anyplace has a free trial plan.

If you need all features and options included, there are several paid plans, such as Essential ($39/month), Professional ($59/month), Enterprise (price varies based on your needs), and ReportR (price varies based on your needs).


Survey Lab homepage

SurveyLab is an online survey and questionnaire tool which enables the creation of different types of surveys, as well as setting up automatic response collection and report generating. This tool of one of the most used since it allows multiple data collection channels, meaning that you can access it from a PC, laptop, mobile phone, or QR codes.

It has multi-language support and can be integrated with most of the currently popular CRM and helpdesk systems. Lots of customers appreciate the good organization of a dashboard, and that’s exactly what this tool delivers. Setting up and sending a survey is easy and always accessible through your account, so you don’t have to worry about losing some of the data.

If you decide to use this tool, there are several pricing plans available: Starter ($29/month), Standard ($39/month), Professional ($149/month), and Enterprise (custom pricing).


Delighted homepage

Delighted is the next tool for sending and gathering feedback on services or products. It also includes NPS scores, customer satisfaction, customer service effectiveness, stars, smileys, and much more. Besides this, you can reach your customers and send them questionnaires via emails, SMS, or even sharable links. The feedback will arrive in real-time.

So far, based on customer reviews, this tool is easy to configure and even easier to customize. In addition, Delighted offers full customer support to all users, which will help you create a better workflow.

It offers a free plan to start, but there are also paid plans: One platform and up to five users ($89/month), All platforms and up to ten users ($224/month), Enterprise (custom pricing).


BirdEye homepage

This is a SaaS (Software as a Service) platform that will bring your business to another level. This platform offers options for real-time capture of feedbacks and ratings across multiple channels, including social media and surveys.

BirdEye offers some of the most powerful options when it comes to data collection, such as review monitoring, review generator, review marketing, personalized questions and surveys, support ticketing, listings, webchat, detailed business report, and much more.

Lots of BirdEye users love both the speed and ease of use of this survey platform. In addition, it doesn’t have a learning curve, so it’s suitable for beginners. There are several paid plans to choose from – Starter plan ($83/month), Standard plan ($200/month), Professional plan ($250/month), and Premium plan (custom pricing is required).


Qualaroo homepage

Qualaroo is another SaaS platform that enables agencies and companies to get detailed feedback from their customers in real-time. This platform features a nice design and easy-to-use dashboard, as well as creation, sending, and exporting surveys and questions.

Qualaroo has a simple yet interesting way to measure user feedback. It’s called “Sentiment Analysis,” which is primarily used by IBM’s artificial intelligence. Since Qualaroo uses this AI, collecting, analyzing, and providing suggestions of customers’ opinions has never been easier.

Given all of these, this platform is by far one of the most sophisticated available on the market. It offers different paid plans: Startup plan ($199/month), Growth plan ($499/month), and Turbo Growth plan ($2,250/month).


Since there are lots of survey and questionnaire tools and platforms you can use, be sure to choose the one that suits your needs the best. However, keep in mind to use the tool that will help you analyze your use cases and customer’s feedback as detailed as possible. In the end, it will help you to get to know your target audience better and increase your business’ functionality.

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