Brand awareness is a term that shows the extent of your brand recognition. If the awareness of your brand is high, customers will correctly associate your brand with a product or service.
When customers are aware of a brand, they will want to learn more about it and actively look for information on social media. No matter how much you invest in marketing, your business isn’t likely to succeed if your customers do not know about it.
So, here are 8 tips that can help you boost brand awareness.
8 Tips for Boosting Brand Awareness
Create a unique brand identity
If you want to generate more brand awareness, you should start with this. Brand identity is the first step and the foundation of every recognizable brand. Your brand image should be unique to separate you from the competition and resonate with your target audience.
Unique brand identity will then transmit itself to the brain of your audience, which should be your final goal. When you create a brand identity for your brand, communicate it through your marketing channels to ensure your message reaches the audience.
Use the power of influencer marketing
Influencer marketing should also be an option for you, especially if you want to reach a younger audience. Like it or not, influencers are one of the most effective ways to build awareness today because they have already a community of people who trust them.
In fact, a study by Econsultancy on influencer marketing says that 61% of customers aged 18 to 34 did, at some point, make a purchasing decision based on a recommendation by an influencer. But if you decide to use this strategy, you should know where to look. The same study says that micro-influencers are stronger because they create more relatable content.
Partner with established companies
Partnering with companies that are already trustworthy in the eyes of the audience can increase trust in your brand, too. For example, big companies like Coca-Cola, Adidas, and Nivea are considered reliable, and everyone knows about them.
Of course, if you are a small brand, it will be hard to reach big fish, but you can also collaborate with smaller companies that have already built their awareness. You can create content together, organize giveaways together and promote each other.
Educate your audience
If you want to build awareness, you should increase brand authority in the public eye. One of the ways to do that is to create valuable content that will educate your audience. If your followers love your content and can relate to it, they are more likely to share it on their social media profiles.
Follow the E-A-T concept (Expertise, Authority, Trustworthiness) to increase authority. This concept tells that you should realize what type of content your audience finds valuable.
Start with research to find out what questions your audience asks the most, and answer their questions in your content. A great way to achieve this is to create infographics because they are visually appealing, easy to consume, and fun and shareable.
Take advantage of guest blogging
If you are already creating precious content on your social media channels, why don’t you consider guest blogging? Creating content for other sites will help you build the name of your brand in the industry. But you should only create and share high-quality stuff if you want to make an impression. Average content won’t get the audience interested, especially if it is new to your brand. The best way to start is to research blogs that accept guest posts and find sites in your niche that are a good fit for you. To look like this: If you are already creating valuable content on your social media channels, why not consider guest blogging? Contributing content to other websites can significantly boost your brand’s visibility within your industry. However, to make a lasting impression, you need to create and share high-quality content.
Mediocre content won’t captivate your audience, especially when they’re unfamiliar with your brand. The best strategy is to research blogs that welcome guest posts and target sites within your industry that align with your content style and messaging. Different industries have unique traits that can affect your guest blogging strategy. For example, the Software-as-a-Service (SaaS) industry is highly competitive and requires a specialized approach to SEO and content marketing. To build your brand within the SaaS niche through guest posting, it’s often best to hire a professional B2B SaaS SEO agency. These experts understand the intricacies of the industry, from keyword optimization to backlink strategies, and can help you stand out in a crowded marketplace. Their expertise can give you the edge needed to establish credibility and authority in this demanding environment.
Create and share freebies
Giving away freebies is a way to increase brand awareness, especially among customers who did not buy from your before. If you give them a taste of you and your brand, they will use that opportunity and commit.
Freebies can be in the form of free training and courses, free test products, free trial, etc., depending on the type of product and service.
Create podcasts
The podcast industry is becoming more and more powerful, and many brands are using this content format to attract an audience. You can create your podcasts, host guests, or even guest in other podcasts. Podcast shows are the same as any other type of content, and you should share high-quality and valuable information with your audience. Visit https://libsyn.com/how-to-start-a-podcast/ to learn how to start a podcast today.
Promote positive reviews
The easiest and cheapest way to get to your audience is through word-of-mouth marketing. Collect the testimonials of your satisfied customers and share them on your social media channels.
Statistics say that 90% of people will buy from brands their friends and family recommended. This strategy is perfect for online marketing because it is easy and fast to share reviews.
To motivate your audience to share testimonials about your service or products, you can also leverage referral software to build a referral program and offer them some prizes (bonus points, free products, samples, etc.) when they leave a review.
Conclusion
Building brand awareness is crucial for every company, but it is also a process that requires time, patience, and work.
These 8 tips for boosting your brand awareness can help you to create a recognizable and trustworthy brand:
- Unique brand identity
- Influence marketing
- Partnering with other companies
- Creating valuable content
- Guest blogging
- Freebies
- Referral programs
- Podcasts