Social media has become a great part of every business. But, starting your profile might not be easy, especially for small businesses. Growing your profile from scratch is a pretty complex process.
In today’s article, we would like to give you a few tips that can help alleviate the problem. Now, you are probably wondering, why we chose to focus on Twitter instead of other social media platforms? Twitter growth, for the most part, is easier for small businesses when compared to other major social media networks.
The reason for this is the fact that so many young people use Twitter, and young people are the biggest online spenders. Comparing Twitter’s algorithm to the other apps is way more brand-friendly. Also, a lot of important people, tech experts, and possibly some people that you could need as a part of your team can be found there, as users.
All of the tips we are about to give you basically go around the same things. And they are keeping your audience engaged, good content, and optimizing your profile. Now, if you are ready let us give you a few tips or rules you should consider.
20 Rules To Grow a Twitter Profile
1. Profile Picture
Your profile picture is the first thing people will see. So choosing a good profile picture is very important, and should be among the first things you pay attention to when starting your profile.
2. Header Photo
If a person does find your profile picture interesting, they will pay your profile a visit, and the next thing they will see is your header photo. Paying attention to that too will for sure bring a big change.
3. Location
Adding a location to your profile will let people know where your business is, and maybe bring more people in, in hopes of supporting local businesses. This also helps the Twitter algorithm suggest your Tweets as local to people in your area.
4. A Great Bio
A short, with a lot said in it, biography is always a big win. You want to represent yourself, and your business in the best way you can.
5. Links
Since Twitter is not your marketplace, but simply a place you want to advertise your business, you want to include a link to your website somewhere on the profile.
6. Verification
Getting verified on Twitter is a big thing. Trying to achieve getting that blue badge, is something you should definitely focus on.
7. Pinning Tweets
A cool Twitter feature, that you could benefit from, is pinning tweets at the top of your profile. You can pin tweets that you find important for your business, and want people to see as soon as they visit.
8. Tagging
You should tag other people in your tweets, such as your business partners, clients, followers, and so on. This will bring more engagement, and possibly even more followers.
9. Create Lists
Speaking of useful Twitter features, you can even create lists. This is helpful since it can unite more Twitter accounts into one, based on a certain thing. You can create a list specifically for social media marketers, agency owners, and so on.
10. Being Active and Retweeting
Being active on Twitter, and replying to tweets you were mentioned in will bring you closer to your followers, letting them know you appreciate them.
11. Comments
Leaving comments and asking your audience questions, will make you end up on the feed of your followers´ followers. This is a loop that you do not want to get out of. Being active will for sure bring in more followers.
12. Quoting
When retweeting certain tweets you want to make sure you use the quote retweet. This way, your name will still be visible, and not only the person you are retweeting.
13. Twitter Chats
Do not be afraid of Twitter chats. These are a great way to communicate with your followers, and appear more friendly.
14. A Mixed Bag
You want your profile to be the perfect mixture of fun, sales, and education. You want people to leave your profile getting the same amount of all three.
15. Post at the Right Time
When it comes to your tweets, how often you should post and what to post is always a great question. The best way is to have a routine. This way, you can set reminders so you do not miss a single post, and keeping track of what you post is also great.
16. Hashtags
Using hashtags is really helpful since people can find you based on something you mention in your posts. This way you can perhaps hashtag a certain product you are selling, so when you mention it, a person can easily find you.
17. Visual Media
Posting pictures and videos to your profile is always a big plus.
18. Twitter Space
Another cool Twitter feature is Twitter Space. You can use it to gather your followers and have a voice chat with them.
19. Live Tweets
Using live tweets when you are having important events can seem really important for your followers, as it can leave them with the impression of actually having been there.
20. Who Else Is Eying Your Audience?
Keeping an eye out for your competition is equally important. You want to see what they are doing, posting, how well they are doing. You might get inspiration while looking, and there is nothing bad about it.
Conclusion
We hope you have found this article helpful and that you will keep these tips in mind while using your Twitter account.