What else to do in these days of isolation than to spend time on TikTok. TikTok is a social network that came at the right time and offered the world entertainment in the crisis years that humanity is surviving. You may hate or love this network, but the fact is that its popularity and the number of its users are growing.
What initially resembled a parody of the music scene in the 1990s (I mean singers who just opened their mouths) has become the basis for a social network with enormous potential. TikTok is a social network, which stands out because it comes from the East, from China. It represents great competition to the most popular networks like Instagram and Facebook, as it’s becoming increasingly popular.
This social network is an app that enables users to be creative when creating video clips lasting up to a maximum of 60 seconds. The app allows users to create music videos and can turn them into musicians or actors. Unlike Instagram, TikTok is focused solely on creating videos and attracting a specific group of people.
Is TikTok Marketing a new strategy to try, or can you skip it? You can answer this question best. But if you ask me, there’s plenty of users. There’s marketing potential. If you decide to use TikTok as a marketing tool, here are ten valuable tactics.
1. Choose the right audience
TikTok is an app that has primarily found its place among the younger generations – Generations Z. However, lately, more and more older users have started joining this social network because they discovered a way to relax and have fun on it.
However, keep in mind that your campaign must meet the tastes and criteria of those aged 16 to 35. Are they your target group? If not, do not spend a lot of time and resources there.
2. Avoid classic commercials
Creating good advertisements for a company is not an easy task and often requires a lot of time and knowledge. Classic commercials are too dull. Think outside the box. TikTok does not tolerate formality and boring commercial messages. And do not forget, avoid clichés.
3. Create innovative and fun challenges
Remember American TV personality Jimmy Fallon with his #tumbleweedchallenge hashtag? He received about 80,000 videos with this hashtag and 10.4 million views.
Challenges are one of the most popular and enjoyable activities on TikTok. If you use them effectively, it could attract millions of viewers within a few days. Create an innovative and creative challenge to deliver your message properly and make sure most people can do it.
4. Follows trends
Don’t be afraid to follow trends on TikTok. You won’t be cool enough, and your video will not reach a lot of people unless you are ready to follow directions. Trends change every day, making you spend a lot of time on this social network and adapting to new trends.
Often the trends are different challenges, but the direction can also be a song from 1978 Boney M – Rasputin or popular body movements that follow the rhythm and lyrics of a song like Macarena.
It means that trends are not necessarily related to something currently modern but can also be a nostalgic invitation to one’s youth and forgotten moments. Trend changes are dynamic, so you will not have to wait long for your opportunity. How do you even know what is in trend? You go to the “#discover” option, and TikTok will show it to you, considering your location.
If you want to learn many other great TikTok marketing secrets, check out this great guide – TikTok Marketing, Ultimate Guide.
5. Use hashtags
Although TikTok’s popularity algorithm is based on AI, hashtags still play a significant role in searching for content. Which ones are popular? Do you think it will fit into the story of your brand? If so, use them. However, it would be best to keep in mind that you do not a million hashtags. It’s fine to add only a few of the most relevant ones.
6. Spread brand awareness
If you think you will attract people from TikTok to your website with a link and sell something there – chances for that are small. You must know that you cannot put a link in the video you are posting. You can place the link in the profile description or put an e-mail address, a link to a YouTube channel, or an Instagram profile.
That is why it’s crucial to spread awareness about your brand among your audience, to gather followers who would later search for your brand on the web or come to your site by finding a link on your profile.
7. Do not run away from Influencers
Suppose you already know some influencers interesting for your business and with a significant number of followers on Facebook, Instagram, or YouTube. In that case, there is an excellent possibility that they already have a TikTok audience.
Influencers will remain on the list of digital marketing trends in 2021, so it is worth investing in cooperation with them. If you don’t know where to find influencers, there is a so-called TikTok marketplace where TikTokers and brands connect. Check it on this link.
8. Learn from others
Do not be afraid to learn from others. Find more popular videos and try to understand their message. Look for inspiration in their video stories. Learn how to tell a glamourous story in 60 seconds. That can be a great advertisement for you.
9. Enjoy video editing
Although TikTok offers its video editing editor, it’s not a bad move to look elsewhere, especially if it’s free. There are many different video editing apps you can try. But choosing the right editing app will make your job easier and make your videos even more effective. We can recommend free apps to edit your video better: BeeCut, Videoshop, and VEED.
10. Be wary of work-life balance
A marketing job can be very exhausting. It is a job that often affects the private lives of those who do it. You will not even turn around, and there will already be so many family gatherings you won’t be able to attend. Being a good marketer is more manageable than being a good person.
However, it is also shorter-term. Start introducing a balance between your private and business life in time. If there is a problem in one of these two areas, your entire micro-system will suffer.
What can we learn from TikTok Marketing?
TikTok audiences have a great tendency towards reactions to the content published by the users. So, engaging an audience that follows influencers gives us the information that collaborating with them is a smart move on social media.
With the help of TikTok, companies could create a campaign adjusted to the interests of a wider audience.
TikTok can be vital to people who are at the beginning of their career.
By creating unique content on this social network, they can achieve significant results. It is necessary to gather a base of followers, which will later build an influencer from you. The message is clear, and they are not hiding it.
On their business page, it clearly states: “Don’t Make Ads. Make TikToks. Make a New Trend. Make a Connection.”
Even if you do not like TikTok or don’t seem to fit in with this audience, you can apply the same lesson to all other marketing areas. And for those who want to try out TikTok marketing, we advise you to be sure to get yourself a copy of TikTok Marketing, Ultimate Guide.